Creative Portfolio
OSI, INC FOR McDONALD’S Multi-element brochure targeted to McDonald’s franchisees globally; part of a fully integrated campaign for emerging McDonald’s markets
CARLISLE Category awareness tied to research driven new position “Make Work Easy.”
CAFITESSE Advertising and collateral execution using unique segment-focused selling propositions
BEN & JERRY'S Leveraged consumer brand equity for a foodservice launch; supported with front of house materials and recipes
LIPTON TEA Launched Lipton Teas under the on-trend organic umbrella with a full array of selling and operator merchandising tools
USA RICE FEDERATION Elements in a total turn-key National Rice Month promotion including: POS, consumer recipes, broker contests, social media, direct mail, back-selling to membership
NATURE SWEET DESERT GLORY Developed foodservice logo, positioning, recipes, selling tools, foodservice website and go-to-market support elements
UNILEVER/SAM'S CLUB Sam's Club's first culinary webcast promoted to 9 million members; positioned Unilever as a strategic partner
KNORR SAUCES & GRAVIES LAUNCH Communications elements established Knorr® as a culinary brand through advertising, brochures and recipe application tools, sales force training materials
SWEETHEART New product introduction: naming and positioning targeted to schools emphasizing operator benefits
DOC GREENS & MOE'S Front-of-house traffic-building marketing tools with promotional materials that enhanced the operator’s brand personality with patrons
CONAGRA Sales collateral system for Monfort Beef and Swift & Company demonstrating product quality, versatility and menuing opportunities – customizable for regional distributors