Creative Portfolio  

Building Relationships
Building Relationships

OSI, INC FOR McDONALD’S Multi-element brochure targeted to McDonald’s franchisees globally; part of a fully integrated campaign for emerging McDonald’s markets

Focused Selling
Focused Selling

CARLISLE Category awareness tied to research driven new position “Make Work Easy.”

New Product Introduction
New Product Introduction

CAFITESSE Advertising and collateral execution using unique segment-focused selling propositions

Positioning Retail Brand
Positioning Retail Brand

BEN & JERRY'S Leveraged consumer brand equity for a foodservice launch; supported with front of house materials and recipes

Leveraging Trends
Leveraging Trends

LIPTON TEA Launched Lipton Teas under the on-trend organic umbrella with a full array of selling and operator merchandising tools

Promotional Support
Promotional Support

USA RICE FEDERATION Elements in a total turn-key National Rice Month promotion including: POS, consumer recipes, broker contests, social media, direct mail, back-selling to membership

Brand Identity
Brand Identity

NATURE SWEET DESERT GLORY Developed foodservice logo, positioning, recipes, selling tools, foodservice website and go-to-market support elements

Webcast
Webcast

UNILEVER/SAM'S CLUB Sam's Club's first culinary webcast promoted to 9 million members; positioned Unilever as a strategic partner

Building Brands
Building Brands

KNORR SAUCES & GRAVIES LAUNCH Communications elements established Knorr® as a culinary brand through advertising, brochures and recipe application tools, sales force training materials

Niche Marketing
Niche Marketing

SWEETHEART New product introduction: naming and positioning targeted to schools emphasizing operator benefits

Effective Merchandising
Effective Merchandising

DOC GREENS & MOE'S Front-of-house traffic-building marketing tools with promotional materials that enhanced the operator’s brand personality with patrons

Sales Communications
Sales Communications

CONAGRA Sales collateral system for Monfort Beef and Swift & Company demonstrating product quality, versatility and menuing opportunities – customizable for regional distributors