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Creative Portfolio
Building Relationships
OSI, INC FOR McDONALD’S
Multi-element brochure targeted to McDonald’s franchisees globally; part of a fully integrated campaign for emerging McDonald’s markets
Focused Selling
CARLISLE
Category awareness tied to research driven new position “Make Work Easy.”
New Product Introduction
CAFITESSE
Advertising and collateral execution using unique segment-focused selling propositions
Positioning Retail Brand
BEN & JERRY'S
Leveraged consumer brand equity for a foodservice launch; supported with front of house materials and recipes
Leveraging Trends
LIPTON TEA
Launched Lipton Teas under the on-trend organic umbrella with a full array of selling and operator merchandising tools
Promotional Support
USA RICE FEDERATION
Elements in a total turn-key National Rice Month promotion including: POS, consumer recipes, broker contests, social media, direct mail, back-selling to membership
Brand Identity
NATURE SWEET DESERT GLORY
Developed foodservice logo, positioning, recipes, selling tools, foodservice website and go-to-market support elements
Webcast
UNILEVER/SAM'S CLUB
Sam's Club's first culinary webcast promoted to 9 million members; positioned Unilever as a strategic partner
Building Brands
KNORR SAUCES & GRAVIES LAUNCH
Communications elements established Knorr® as a culinary brand through advertising, brochures and recipe application tools, sales force training materials
Niche Marketing
SWEETHEART
New product introduction: naming and positioning targeted to schools emphasizing operator benefits
Effective Merchandising
DOC GREENS & MOE'S
Front-of-house traffic-building marketing tools with promotional materials that enhanced the operator’s brand personality with patrons
Sales Communications
CONAGRA
Sales collateral system for Monfort Beef and Swift & Company demonstrating product quality, versatility and menuing opportunities – customizable for regional distributors